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The Herd brings children, young people and families together in playful spaces to share exceptional experiences. We play alongside children to create shows, installations and experiences that celebrate, interrogate and nurture the joy of childhood.

We believe in the transformational power of family arts and create experiences that children and adults can share together. We recognise that some children and families face barriers to accessing the arts and we proactively explore ways of removing
these barriers.

The Herd is based in Hull and run by founders Ruby Thompson and Sam Caseley.

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We play alongside children to create ideas for all our work, play with artists to realise these ideas, and then unlock opportunities for our audiences to play.


We create mutually beneficial experiences for the whole family, as enjoyable for adults as children. We understand families come in all shapes and sizes, and use the word to describe a child and their responsible grown up/s.


We exist to celebrate, interrogate and nurture the joy of childhood. We create 

exceptional moments for our audience that sit outside of the everyday.


We ensue our work is relevant, exciting and truthful to children by collaborating with them in all stages of the making. Our shows and experiences resonate with children living through the 2020s.


We work hard to remove barriers children and families have to accessing arts experiences, with a particular focus on barriers facing working class people and those with a disability.

We're associates at Back To Ours


And affiliated at Hull Truck

Click these to hear text read out loud



Ruby is a Theatre Director and co-runs The Herd. Ruby directs our shows and comes up with ideas for our shows and projects. 

Other directing credits for the Kiln Theatre, The Yard Theatre, Donmar Warehouse, and Paines Plough's Roundabout. Ruby has devised and led drama workshops at Leeds Playhouse, The National Theatre, The Yard, Women in Football and Donmar Warehouse. 

Ruby is the Vice-Chair of Governors for Sidmouth Primary School Hull. 


Sam is a writer and composer, and co-runs The Herd. Sam wrote and scored SLIME, Ducklings and How to Fly Like a Reindeer. He is currently writing The Last Dinosaur. Sam wrote the SLIME book with Shoo Rayner and co-created Wired Differently, Ten Foot Tales and Square Patties. He was project lead on Combo Collective and Wires Crossed. 

Other work includes his role as writer and performer on British Council Sierra Leone Exchange Project, Poda Poda and Project Lead on a weekly arts project for young people with Learning Disabilities for Croydon Council. Sam is a trustee of Corali Dance Company, leaders in dance created by people with a Learning Disability.



Rūta is a designer working on projects across theatre and art, often designs for unusual spaces, with a practise in sustainable design. 


For The Herd Rūta has designed REPLAY, made entirely our of waste and reclaimed materials, Snowmen, The Last Dinosaur, Slime and How To Fly Like A Reindeer. 


Other design work includes We Could all be Perfect (Sheffield Theatres), Say Yes to Tess (Leeds Playhouse) Primetime and Open Court (Royal Court Theatre), And The Rest Of Me Floats (Bush Theatre),  Hotter and  Fitter (Soho Theatre), Blink (Emergency Exit Arts).


Lua is a live artist. Lua performed as slug in SLIME and is the writer for WHALESONG. 

Lua is a Spotlight Practitioner at Edshift; an arts based core provider of domestic and sexual violence prevention and early intervention programmes for young people aged 4-18.  


Lua is the co-founder of Theatre with Legs, and other works include Cathy in Wuthering Heights (China Plate/ Inspector Sans) creator of The Sound Grief Project (Leeds Playhouse/ Transform) Director of Fat Girls Don't Dance and Essex Girl. 


Finlay is an actor, facilitator and theatre maker. Finlay performed as Caterpillar in SLIME and Casper in How to Fly Like a Reindeer.

Other work includes Simon in JACK AND THE BEANSTALK (Lyric Hammersmith), THE SNOW QUEEN (Polka), and THE TEMPEST (The Unicorn/ Regents Park Open Air), Joseph in BATHWATER (Vicky Foster/BBC Radio 4),  and Finlay in GREAT ADVENTURES IN STORYLAND (Hull Truck Theatre).



Ysabelle is a Musician, Music Producer, Creative Producer and Consultant who has been working in the Arts for 15 years.

Born in London, now based in Hull, Ysabelle is a a multi-instrumentalist with a passion for social change, activism and creative and inclusive practise.

Ysabelle has worked with The Herd as an Access Consultant on REPLAY, Counting Sheeps, Fast Food Megaverse, and Whalesong. Ysabelle has worked as a composer and musician on Counting Sheeps and Whalesong. 





Christie has been working with Yorkshire-based Arts companies since 2017, supporting small-medium organisations with Project Management, Monitoring and Evaluation and volunteer management. She helps our projects to run smoothly and ensures that our funders get to hear about the work we do.

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Naqiya is Executive Director of Seenaryo, a theatre and play-based learning charity working in Lebanon & Jordan. Naqiya co-created the Seenaryo Playkit, an app for early years teachers.



Ann-Marie works in fundraising, helping to raise money that makes lots of exciting work happen.  She’s worked in different theatres, libraries, heritage attractions and universities.



Andrew worked as Headteacher of Mcmillan Nursery School in North Hull, until his recent retirement. Andrew is a champion of the development of arts projects for Early Years, made in collaboration with young children. 

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Jamie works in Development for Gaumont a TV production company who make drama in the UK and internationally. Jamie creates shows and works with writers to get shows made. 


CHILD PROTECTION - Read our Child Protection Policy here.

Ruby Thompson is The Herd's Designated Safeguarding Officer, and is accredited by the NSPCC.

EQUALITY AND DIVERSITY - Read our Equality and Diversity Policy here


We have adopted the ANTI-RACISM RIDER as an important statement of intent and will work with colleagues from across the industry to implement this. As a working company, we have made a commitment over the next 2 years to meet the baseline actions of the rider. 

The Herd's Core Team and Associates received ANTI-RACISM Training in October 2022. 

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