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The Herd Theatre Company Ltd (The Herd) is committed to protecting and respecting your privacy.

This policy sets out how we collect and use your personal information. Please read the following information and any other privacy notice we provide you with on specific occasions carefully to understand our practices regarding your personal data and how we will treat it.



The Herd is a registered not for profit Private company limited by guarantee without share capital and is registered in England and Wales (09847217).  Our registered office is The Herd Theatre, 131 Ella Street, Hull, HU5 3AJ.

For the purposes of data protection, The Herd is the controller of your personal information.  We operate the website: (our site).



We may collect and process the following personal information about you:

  • Information you give us. You may give us information about yourself, for example, by filling in forms on our site or by corresponding with us by phone, email or otherwise or in person. This includes information you provide when you register to use our site, subscribe to our service or book a ticket for an event. The information you give us may include your name, address, email address or phone number.

  • Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:

    • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, device, operating system and platform;

    • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

  • Information we receive from other sources. We work closely with third parties (including, for example, arts or other organisations that we partner with, ticket agents, sub-contractors in technical, payment and delivery services, advertising agencies, analytics providers, search information providers, fundraising and research agencies) and may receive information about you from them. Any data that we receive from these third parties you will have already given your permission to the relevant third party to share, or will be publicly available.

  • Aggregate data. We will collect and aggregate on an anonymous basis information about you and your use of our services with information about other users of our services, such as statistical or demographic data, for analysis, reporting to our stakeholders (such as Arts Council England) and to better understand our customers.

Our site may, from time to time, contain links to and from the websites of other organisations.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that this policy does not apply to those websites.  Please check the privacy policies of those websites before you submit any personal data to these websites.



We are especially committed to protecting the privacy of any young people that engage with or participate in our work. If you are under 18, please ensure that you obtain your parent/guardian’s consent before and whenever you provide personal information.

Personal data relating to young people will be held securely on our database. This data will be protected and only accessible by certain staff members.



We may share your personal information with our subsidiary trading companies, which we have set up to meet our charity law obligations in order to carry on various trading activities, such as our catering operation.

We may share your personal information with:

  • our trusted service providers, sub-contractors and agents that we may appoint to perform functions on our behalf and in accordance with our instructions, including payment services providers, ticketing services providers, email communication providers, IT service providers, postal mailing providers, accountants, auditors and lawyers

  • other venues or organisations with whom The Herd partners, but only if you have given consent

  • social media sites for the purposes of data analytics and targeted advertising

We require all organisations with whom we share your personal information to respect the security of your information and to treat it in accordance with the law.  We do not allow our service providers to use your personal data for their own purposes.

We might also have to share your information if we have to by law or where we need to protect you or other people from harm.

Other than as expressly set out in this Privacy Policy, we will not sell, rent, trade or distribute your personal information to third parties without your express consent or are required by law to do so.

Please note that sensitive personal data will not be shared with third parties without your consent, except in any anonymised format when we are required to report to Arts Council England or our other funders.



At the point where we collect your data we will ask for your consent to be contacted by email for marketing and/or fundraising purposes, and whether you are happy for us to share your information with named third parties. You have the right to withdraw this consent at any time. You can choose to opt out of email communications at the bottom of any email you are sent from us. Click on ‘Unsubscribe’ in e-shots, or email

Please note that when you opt out of receiving communications, this will not apply to communications relating to your purchase of a ticket or other service from us.

Please be aware that, if you opt out or fail to provide us with your information, it may be that we cannot provide you with certain services: we will let you know if this is the case.



The accuracy of your personal information is important to us and you can help keep our records up-to-date by telling us when your contact details and other personal information changes, and if you change your mind about how we contact you. You can change your details or communications preferences by emailing



We do not transfer your personal information outside the European Economic Area.



We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know it. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator when we are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use security measures as outlined above to try to prevent unauthorised access.



We will only keep your personal information in accordance with data protection law for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  Where your information is no longer required, we will ensure it is disposed of, deleted or cached in a secure manner.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure of the information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.



You are in control of your personal information. Under certain circumstances you have the right to:

  • Request a copy of the personal information we hold about you

  • Ask us to correct information that’s wrong, to delete it or to request that we only use it for certain purposes

  • Request that we provide your personal information to you or another organisation in a structured, commonly used and machine-readable format

  • Object to us processing your personal information based on our legitimate interests, including profiling

  • Change your mind and ask us to stop using your information, for example, unsubscribing from any marketing emails. Please be aware that if you ask us to stop using your information we may not be able to provide certain services to you: we will let you know if this is the case.

If you would like to exercise any of your legal rights in relation to the personal information that we hold about you, please email or write to us at The Herd Theatre, 38 Huntley Drive, Hull, HU5 4DR

Your request must include your name, email address and postal address and we may request proof of your identity.

If you have a concern about the way in which we use your personal information, you may also make a complaint to a supervisory authority for data protection matters. In the UK this is the Information Commissioner’s Office:  If you live in another EEA country, you may complain to the supervisory authority in your country.



Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.



Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to



By accessing and browsing the site, or any part of it, the user accepts, without limitation or qualification, these Terms and Conditions.

Although every effort is made to ensure that the information on this site is up to date and reliable, The Herd disclaims all liability and responsibility arising from any reliance placed on the information by any visitor to the site, or by anyone who may be informed by its contents.

The Herd may change the content of this site at any time and without notice. In exceptional circumstances it may suspend access to the site, or close it indefinitely.

All material on this site is subject to copyright, including text, images, audio and video. The user may download material from the site for non-commercial, personal or educational use, provided all copyright and proprietary notices are retained. The user may not distribute, modify, transmit, reuse or use the contents of the site for public or commercial purposes without the written permission of The Herd Theatre.

Use of the site is at the users own risk and The Herd Theatre does not guarantee that the site is compatible with all hardware and software that may be used to access it. The Herd Theatre is not liable for any damages arising out of access to the site, including viruses that may infect your computer equipment or other property.

Any communication sent to the site such as comments or questions will be treated as non-confidential and non-proprietary.

The Herd Theatre has not reviewed all of the sites linked to the site and is not responsible for the contents of any off-site pages. Linking to any other off-site pages is at the user’s risk.

The Herd Theatre may at any time revise these Terms and Conditions by updating this post.

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