We are delighted to announce our partnership with British fashion brand POETRY who are supporting our mission to make creativity and play a part of every child’s life. This partnership between The Herd and POETRY is also one of shared values around the preciousness and importance of natural materials. The financial support from POETRY to The Herd will enable us to deliver around 50 days of play activity or theatre to families in the UK in a year. This partnership will extend our reach,...

The Herd Theatre   recognised by the national Family Arts Campaign for their outstanding contribution to family-friendly arts and culture in 2024-25. The Herd Theatre   are thrilled to share that they have won the Audience Impact & Innovation Award in the Fantastic for Families Awards 2025 for Counting Sheeps. These national awards celebrate outstanding opportunities created for families and older audiences to access creative opportunities and enhance wellbeing through arts and cultural...

By Ruby Thompson, Co-Artistic Director of The Herd I went on holiday with my 4 year old to the Netherlands. Seeing a country through the...